Retail Growth Sparks New Opportunities in Bendigo’s Market

Bendigo’s retail sector stands as Greater Bendigo’s second-largest employer, supporting 5,781 jobs or 12.1% of total employment across 138,000 square metres of retail floorspace, highlighting significant opportunities for traders and investors alike.[1]

This surge matters as Bendigo’s growing population and infrastructure upgrades continue to draw foot traffic and consumer spending to the city’s retail heart, prompting a strategic repositioning of shopping spaces and investment priorities.

Strong Anchors and Destination Shopping Draw

Central Victoria’s premier shopping location, Bendigo Marketplace, remains a linchpin for retail activity with over 100 specialty stores anchored by Woolworths and Big W. Serving approximately 120,000 residents, the Marketplace attracts 3.5 million visitors annually, a testament to its sustained regional draw.[2][8][9] Market trends indicate a shift towards essential service anchors and mixed-use developments in the city, reflecting changing consumer preferences under broader Victorian retail dynamics.[3]

The renewed investor confidence is demonstrated by the landmark sale of a prime retail asset in Bendigo’s city centre in September 2024, the first transfer in over a century, acquired by a Melbourne-based high-net-worth investor. This transaction suggests a growing appetite for regional stability amid wider market uncertainties.[4]

Population Growth Fuelling Retail Expansion

Retail property forecasts for 2026 highlight Bendigo’s continued advantage from its expanding population and planned infrastructure enhancements. Investors show a strong preference for stable, long-term retail assets within the regional market, capitalising on reliable local demand and the city’s tourism appeal.[5][3]

With retail providing employment to nearly 6,000 locals and maintaining the one of the largest footprints by commercial floorspace, Bendigo is well-placed to support new business openings and expansions. This environment is fertile ground for retailers and service providers aiming to capture consumer spending in a market that balances growth with regional resilience.[1]

Looking ahead, retailers and investors are advised to focus on essential service anchors and mixed-use developments that align with local consumption patterns. With Bendigo Marketplace anchoring much of the city’s retail activity, complementary offerings in surrounding precincts could capitalise on the steady influx of shoppers.[3][2] Additionally, monitoring infrastructure developments will be key to identifying emerging retail nodes.